# Settr

> Settr is an AI appointment setter for businesses that already have inbound leads. It answers every inbound message across Instagram DMs, WhatsApp, SMS, Gmail, and Outlook within seconds: it qualifies the lead, replies in the business owner's voice using the methods of elite closers, handles objections, and books the sales call onto the owner's real calendar 24/7. Every won and lost conversation is distilled back into a private closer brain for that business, so it gets better at closing their leads over time. It is not lead generation and not cold outreach: it works the leads who already made contact.

Key differentiators: a self-improving closer brain (learns from that business's own won and lost conversations, never pooled with anyone else's), the widest channel coverage in its category (most AI setters stop at Instagram and WhatsApp; Settr also works SMS, Gmail, and Outlook in one thread-aware inbox), voice notes rendered in the owner's own cloned voice on Instagram, per-lead autonomy (one-tap draft approval or fully autonomous, with a kill switch per channel), booking against the owner's real calendar so it cannot offer a slot that does not exist, and an official Meta API connection rather than gray-hat browser automation.

Audience: home service businesses (HVAC, roofing, plumbing, painting), coaches and course creators, and marketing agencies and consultants. Anyone whose inbound leads arrive faster than one person can answer them. Setup is done for you: the channels are connected, tuned to the business's voice and offer, and tested against real conversations before it touches a lead. Pricing is a one-time build plus a monthly management fee, both sized to lead volume and presented on a demo call.

## Pages

- [Home](https://settr.app/): what an AI appointment setter is, what Settr does, and the questions buyers ask before booking
- [What is an AI appointment setter](https://settr.app/ai-appointment-setter): the category explained, with a comparison against a chatbot, a hired setter, and a setter agency
- [How an AI appointment setter works](https://settr.app/how-it-works): the real sequence when a lead messages you, the context assembled before each reply, and what Settr is forbidden from doing
- [AI appointment setter for Instagram DMs](https://settr.app/instagram-dm-setter): cloned-voice notes, the official Meta API, and account safety
- [AI email setter for Gmail and Outlook](https://settr.app/ai-email-setter): the same setter working inbound email enquiries
- [Updates](https://settr.app/updates): the product changelog, dated
- [Book a demo](https://settr.app/book-a-call): a live 30-minute walkthrough on your own leads

## Legal

- [Terms](https://settr.app/terms)
- [Privacy](https://settr.app/privacy)
- [Acceptable Use](https://settr.app/acceptable-use)
- [Data Processing Addendum](https://settr.app/dpa)
- [Data Deletion](https://settr.app/data-deletion)