Outreach
Cold email that lands, from inboxes you own.
Load a lead list, write the sequence once, and Outreach sends it from your own warmed inboxes at a human pace, catches every reply in one inbox, and shows you exactly what's working.
Watch a campaign run.
A campaign sends one email at a time from eight connected inboxes, each under its own daily cap, two of them still warming up. Three openers are tested side by side. When a lead replies, the reply is sorted as a real, positive answer, her follow-ups stop, the thread opens in the inbox, and the answer goes out a few minutes later from the same inbox with times to book. She books a call for Tuesday at 11.
How it works
From a list to a booked call.
- 1
Connect your inboxes
Sign in with Google or Microsoft, one click per inbox. New ones start warming up on their own while you get the campaign ready.
- 2
Load your leads
Upload one CSV or several. Duplicates merge, past opt-outs drop out, and you describe any personal line you want written for each lead.
- 3
Write it once
An opener in two to five versions, then the follow-ups and the days between them. Every column in your list is a variable.
- 4
It sends like a person
One email at a time, rotating across your inboxes, under each inbox's cap and inside your sending window. Anyone who replies stops getting follow-ups.
- 5
Replies get handled
Real replies are split from out-of-office notices and bounces and land in one inbox. You or the appointment setter answers, and the call gets booked.
- 6
See what's working
Human replies, positive replies and bounces, broken down by opener, by step, by inbox and by segment, so you know what to send more of.
What it does
Everything in Outreach.
Lead lists
Upload one CSV or several. Duplicates merge, and every column becomes a variable you can write with.
Personal lines at scale
Describe the line you want and it's written for every lead from their own row: their company, their role, their city.
Sequences
An opener and follow-ups on the schedule you set. Anyone who replies stops getting follow-ups straight away.
Your inboxes, rotated
Connect Google and Microsoft inboxes with one sign-in each. Sending spreads across them with a daily cap per inbox.
Warm-up built in
New inboxes ramp up over three weeks on a warm-up network before they carry a campaign.
Opener testing
Run two to five opening emails side by side. Leads split evenly, and you see which one gets replies.
Sends like a person
Mail goes out inside your sending window, spaced out, never in a burst.
Every reply in one inbox
Replies land next to your other leads, sorted from out-of-office notices and bounces, ready to answer or book.
Opt-outs honoured forever
Anyone who asks to stop is never emailed again, even if they show up on a list you import next year.
Questions
Questions about Outreach
Do I need my own domains and inboxes?
Yes, and that's the point: mail comes from inboxes you own, connected with a Google or Microsoft sign-in. We can help you set them up.
How many emails can I send a day?
Each inbox has a daily cap, and your total is the number of inboxes times that cap. Warming inboxes send less until their ramp finishes.
What happens when someone replies?
Their follow-ups stop, the reply lands in your inbox with every other lead, and you or the appointment setter can answer and book.
Why does a new inbox need warming up?
A brand new inbox that suddenly sends hundreds of emails goes to spam. Warm-up builds its sending history gradually over three weeks, on a network of real inboxes, before it carries a campaign.
Can I test different opening emails?
Yes. Run two to five versions. Leads are split evenly and you see the replies each one earned.
What if someone asks not to be emailed?
They're removed for good. Their address stays blocked even if it turns up on a list you import later.
